Pure Biokeyz Australia Pty Ltd
ABN 57 673 232 721
Last updated: 29 April 2026
This Privacy Policy governs your use of the websites operated by Pure Biokeyz Australia Pty Ltd ("PBA", "we", "us", or "our"), including https://www.purebiokeyz.com/, https://aus-shop.purebiokeyz.com/, and all associated pages, sub-domains, blogs, and online stores (collectively, the "Service" or "Website").
Our Disclaimer and Terms and Conditions (both available on the Website) are incorporated into this Privacy Policy by reference. By accessing or using the Service, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
PBA is an Australian company (ABN 57 673 232 721) operating from Level 13, 50 Cavil Avenue, Surfers Paradise Gold Coast QLD 4217 Australia. We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), as well as any other applicable privacy laws.
We collect, use, and disclose personal information only for the purposes of providing and improving our Service, processing orders for our food-grade nutritional supplements (Pure Biokeyz ASP+ and Pure 45+), and communicating with you. This Policy explains how we do so.
- Personal Information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not, and whether recorded in a material form or not.
- Service means the websites and online services operated by PBA.
- Usage Data means automatically collected information about how the Service is accessed and used.
- Cookies are small data files stored on your device.
- Data Subject / User means the individual whose personal information we collect.
We collect the following types of information:
Personal Information you provide
- Contact details (name, email address, phone number, address)
- Billing and shipping address
- Payment information (processed by third-party providers only - we do not store card details)
- Account login credentials (if you create an account)
- Any information you voluntarily provide in enquiries, support requests, testimonials, or forms
Usage and Technical Data
- IP address, browser type and version, device identifiers
- Pages visited, time spent on pages, clickstream data
- Cookies and similar tracking technologies
Location Data
Only if you explicitly enable location services (you can disable this at any time via device settings).
Other Data
Aggregated or anonymised data that does not identify you individually.
We use your personal information for the following purposes (all consistent with the APPs):
- To provide, maintain, and improve the Service
- To process orders, subscriptions, payments, and deliveries
- To communicate with you (order confirmations, support, newsletters, marketing - you may opt out at any time)
- To personalise your experience and deliver relevant content
- To analyse usage and improve functionality and security
- To comply with legal obligations, resolve disputes, and enforce our agreements
- For any other purpose with your consent or as permitted by law
We use essential, functional, analytics, and marketing cookies. You can manage preferences through your browser settings or our cookie consent banner. Essential cookies are required for the Service to function.
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by Australian law (e.g., tax, consumer protection, or record-keeping obligations). Usage Data is generally retained for shorter periods unless needed for security or legal reasons.
We may disclose your personal information to:
- Our service providers and contractors (e.g., payment processors, shipping companies, email marketing platforms, analytics providers) who are bound by confidentiality and privacy obligations
- Professional advisers (legal, accounting)
- Courts, regulators, or law enforcement where required or authorised by law
- In the event of a business sale, merger, or acquisition (with appropriate protections)
We may transfer personal information outside Australia (e.g., to cloud servers or service providers in the USA, Malaysia, or elsewhere). We take reasonable steps to ensure that any overseas recipient complies with privacy standards equivalent to the APPs.
We implement reasonable technical and organisational measures to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. However, no method of transmission or storage is 100% secure. If a data breach occurs that is likely to result in serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.
Under the APPs you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request that we no longer use or disclose your information for direct marketing
- Withdraw consent (where consent is the lawful basis)
- Lodge a complaint with us or the OAIC
To exercise these rights, please email [email protected] or [email protected]. We will respond within 30 days (or explain any delay).
- EU/EEA Residents (GDPR): You have rights to access, rectification, erasure, restriction, portability, and objection. Contact us at the email addresses above.
- California Residents (CCPA/CPRA): You have rights to know, delete, and opt-out of the sale of personal information. We do not sell personal information for monetary consideration. Submit requests to [email protected] or [email protected]
Our Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18 without parental consent, we will take steps to delete it.
Our Service may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when changes were made. We will notify you of material changes by posting the updated Policy on the Website and, where appropriate, by email or prominent notice. Continued use of the Service after changes constitutes acceptance of the revised Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
Email: [email protected] or [email protected]
Postal address:
Pure Biokeyz Australia Pty Ltd
Level 13, 50 Cavil Avenue
Surfers Paradise Gold Coast QLD 4217
Australia
ABN: 57 673 232 721
We will respond to your request as soon as practicable.
